Too Faced: The Brand
Too Faced was founded in the 1990s by Jerrod Blandino and Jeremy Johnson. It’s since developed into a leader within the beauty industry that creates innovative cruelty-free products. Too Faced is inspired by unabashed girliness, a love of Paris, and the transformative power of cosmetics.
Too Faced’s core mission is to always have an exuberant approach and to use cutting-edge ingredients to create products that women love to wear. The mission also involves being unabashedly pink, pretty, and feminine. Too Faced strives to show customers how to create different looks, to inspire the confidence to experiment, and to encourage women to “own their pretty.”
The brand has products for the eyes, lips, and face. Today we’ll be talking about the Natural Matte palette, which claims to have shades that pair perfectly, blend beautifully, and have the versatility to go from day to night.
For swatches and full information on the palette, read on!
Too Faced is a major brand in the beauty industry, and its prices reflect that. In my opinion, $36 for a high-end palette is a pretty fair price.
Too Faced never fails with its perfectly themed packaging. I loved the elegant style of this palette and thought the packaging perfectly matched the shades inside.
Overall the shades are easy to apply, but some require a little extra help to achieve the expected color payoff. Blending is easy no matter which shades are used.
Color Payoff: 7/10
Most of the colors are much lighter on the skin than they are in the palette. A few are even close to invisible, as you’ll see in my swatch below. However, if you wet your brush and really pack on the shadow, you can get great pigment from these shades.
The shades wear well all day (I do wear an eyeshadow primer, however), but at the end of the night the colors are a little faded. Your look will stay intact, but it just won’t be as bright as it was right after application.
Overall Score: 8.8/10
Palette vs. Swatch
I used this palette in two of my looks here on The Renaissance Girl: Natural Shades (shades used were Chocolate Cookie, Honey Butter, Strapless, Heaven, and Risqué) and Glasses and Orange Lipstick (shades used were Risque, Cashmere Bunny, Sexpresso, and Heaven).
Natural Shades look on left, Glasses and Orange Lipstick look on right
This is a palette I find myself reaching for constantly. Even though the shades aren’t as pigmented as I’d prefer sometimes, you can still create a huge variety of versatile looks with this palette. I highly recommend the Too Faced Natural Matte palette and encourage all of you to try it out!
You can purchase the Too Faced Natural Matte palette here.